Post by juthi52943 on Dec 24, 2023 9:00:45 GMT
The power of marketing doesn't come from big budgets As Roger Martin explained in this Harvard Business Review article : “Good marketing and strategy are about making choices that build and maintain a particular set of capabilities that enable the company to outperform its competitors on a particular set of capabilities. clients" . If your company today has a lot of work, satisfied customers and an engaged staff, then you have successfully achieved.
A milestone in the life of a business: sustainability. However, this Job Function Email List is not the culmination of your journey but only a new beginning and marketing will be your companion in every step you take from here on. Savvy entrepreneurs don't leave their future to chance; they are starting to sow the seeds now that they will be able to harvest in the next season.Trade shows are an important event in the calendar of many companies. But we often make the mistake of simply doing the bare minimum before showing up, failing to take advantage of the digital presence to strengthen the real event.
Tell me if it doesn't sound familiar: you invest between €10,000 and €20,000 to attend the top trade fair for your sector. You send out some of the best salespeople, who stay out of the company for a couple of days or maybe even longer. “how did it go?” They tell you that it went well and that they had some interesting contacts. After a few months you do a check and realize that nothing has been closed. No new customers. How did the fair actually go? Your agents have most likely been standing at the booth waiting for someone to approach.
A milestone in the life of a business: sustainability. However, this Job Function Email List is not the culmination of your journey but only a new beginning and marketing will be your companion in every step you take from here on. Savvy entrepreneurs don't leave their future to chance; they are starting to sow the seeds now that they will be able to harvest in the next season.Trade shows are an important event in the calendar of many companies. But we often make the mistake of simply doing the bare minimum before showing up, failing to take advantage of the digital presence to strengthen the real event.
Tell me if it doesn't sound familiar: you invest between €10,000 and €20,000 to attend the top trade fair for your sector. You send out some of the best salespeople, who stay out of the company for a couple of days or maybe even longer. “how did it go?” They tell you that it went well and that they had some interesting contacts. After a few months you do a check and realize that nothing has been closed. No new customers. How did the fair actually go? Your agents have most likely been standing at the booth waiting for someone to approach.