Post by sumiseo558899 on Nov 9, 2024 8:21:06 GMT
WordPress is one of the most useful free CMS you will find for developing your content strategy. It became especially popular for blogging, but over time it has become an essential tool for creating commercial websites. In other words, this content management system is now geared towards creating any type of website, including the typical online store, in addition to your blog.
There are a multitude of web templates available (at a very low cost) that allow you to customize the content, although designs created through WordPress can also be ad hoc , which is always the most recommended option so that the result adapts completely to all screen sizes.
Furthermore, one of the main reasons content writing service why it is especially suitable for SMEs is because it is a free tool that offers many add-ons or plugins (both free and paid) designed to improve the function, aesthetics and efficiency of your website for both you and your visitors. Some of these are:
Google Analytics Dashboard for WP by ExactMetrics is also free for both personal and commercial use, which brings us to the next point:
WordPress, free CMS for web development of all types of online businesses
2. Google Analytics
Google Analytics can be considered a key piece in the analysis of your website's performance. This free tool from Google collects data and generates statistics about the navigation and actions that users perform when visiting your pages and helps you make decisions that can help you achieve your marketing goals .
To use Analytics, you need to have a Google account, but considering all the facilities that the company provides, what SME doesn't have one? In addition, it should be noted that, to collect all the data, the tracking code must be installed on the web pages. This makes it possible to know information such as the number of visitors, the average number of pages viewed, the origin of the visits, the duration, bounce rate, etc.
With Google Analytics, you can also analyze the purchasing behavior of your potential customers. By setting conversion goals, you can find out which users complete a specific action that is relevant to your SME. On the other hand, Analytics is compatible with other tools such as Google Optimize, with which you can perform A/B tests to find out what works for your business.
Ultimately, using this tool will help you improve the structure of your website and its content to offer a better user experience and achieve your goals of attracting and converting users.
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3. Search Console
In addition to Analytics, Google Search Console is another essential tool. It allows you to check the indexing status of pages, the meta tags used and possible errors to be resolved so that you can optimize them and improve their visibility. Integrated with the previous tool, it will also help you know which search terms (or keywords) are getting traffic.
Broadly speaking, this Google tool is essential when working on On Page SEO, that is, when working individually on each page of your website (not counting the content you need to create) so that it ranks better in the search engine.
4. PageSpeed Insights
Also with the aim of improving one of the factors that affect your positioning, the loading speed, we can count on PageSpeed Insights, which suggests making changes to optimize it on desktop and mobile devices. And if you think about it, loading time can be decisive. Users do not want to wait to view a page. Immediacy is a decisive factor for the purchase and will prevent you from having high bounce rates that harm your positioning.
5. SEMRush.
On the other hand, if you want to study more thoroughly and easily which keywords you are positioned for, search for new relevant terms, know who your direct competition is for these terms and find new opportunities to improve your organic positioning, visibility and authority in your sector, SEMRush is the online tool that can help you.
However, while there is a free trial month, this service does come at a cost. It all depends on how you want to invest your resources, but this tool can help you improve your search engine rankings, including recommendations for your content. For the same purpose, other tools you could consider are Sistrix or Ahrefs.
6. Google Ads
If you want to get into the world of online advertising, you need Google Ads, a tool that allows you to create ads in which you can determine the cost you want to pay for each click. There are several types of ads you can create and the integration with Google Analytics will give you information about the possible conversions that come from this channel. With this analysis, the idea is to maximize the return on your investment in Ads.
7. HubSpot
There are a number of reasons why HubSpot is one of the best tools you could use. This inbound marketing and sales software has a free version that allows you to have one of the most important features, the CRM , with which you can start to improve the management you have with your contacts and create segmented lists with which you can send emails.HubSpot, an all-in-one marketing tool with features for SMEs
Other versions of HubSpot give you access to its CMS, email marketing tool (more advanced) and automation. It is possible to schedule posts even to your social networks and control your ads. In addition, it offers the possibility of joining several pieces (forms, CTAs, landing pages , posts, etc.) in different campaigns and analyze their performance through the reporting panels. Not to mention that HubSpot is also a sales tool.
8. MailChimp
As we said, CRM, your contact list and the ability to run email marketing campaigns are essential for your business. However, if you are not interested in having the facilities of HubSpot, you need an alternative. MailChimp is a tool that can help your SME convert customers thanks to its email creator, basic CRM, landing pages and forms.
9. HootSuite
HootSuite is a tool that manages social media . It is responsible for managing all the social channels you have, as well as monitoring the opinion of your followers by responding immediately. If you manage updates for your company's social networks , you will surely have heard of this tool, since it is considered one of the best in social media management .
It can monitor many networks such as Twitter , Facebook , LinkedIn profiles and pages , Instagram , WordPress blogs, Vimeo, Tumblr, Evernote, Flickr, Slideshare and Storify. It even allows you to add more to the same network (and even post to multiple channels at the same time) especially if you use Twitter channels or Facebook pages.
10. Google URL Shortener.
Google URL Shortener (or Bit.ly) are essential URL shorteners for your social networks if you don't use HubSpot. In addition to improving the appearance of your links, you can track clicks and even see statistics in the case of the Google shortener.
11. Canva
This tool can help you design content for your social media and emails . It contains everything you need to create an amazing design for your presentations and online publications, thanks to its images, filters, icons, free shapes (like vectors), and hundreds of fonts.
You can use it to create visual content, from pre-made images or templates to marketing materials , documents, presentations , invitations, email designs, and ads . Even ebook and summary templates have recently been included . Canva is the perfect alternative to other paid design tools, especially for those SMEs that need to make the most of limited resources.
There are a multitude of web templates available (at a very low cost) that allow you to customize the content, although designs created through WordPress can also be ad hoc , which is always the most recommended option so that the result adapts completely to all screen sizes.
Furthermore, one of the main reasons content writing service why it is especially suitable for SMEs is because it is a free tool that offers many add-ons or plugins (both free and paid) designed to improve the function, aesthetics and efficiency of your website for both you and your visitors. Some of these are:
Google Analytics Dashboard for WP by ExactMetrics is also free for both personal and commercial use, which brings us to the next point:
WordPress, free CMS for web development of all types of online businesses
2. Google Analytics
Google Analytics can be considered a key piece in the analysis of your website's performance. This free tool from Google collects data and generates statistics about the navigation and actions that users perform when visiting your pages and helps you make decisions that can help you achieve your marketing goals .
To use Analytics, you need to have a Google account, but considering all the facilities that the company provides, what SME doesn't have one? In addition, it should be noted that, to collect all the data, the tracking code must be installed on the web pages. This makes it possible to know information such as the number of visitors, the average number of pages viewed, the origin of the visits, the duration, bounce rate, etc.
With Google Analytics, you can also analyze the purchasing behavior of your potential customers. By setting conversion goals, you can find out which users complete a specific action that is relevant to your SME. On the other hand, Analytics is compatible with other tools such as Google Optimize, with which you can perform A/B tests to find out what works for your business.
Ultimately, using this tool will help you improve the structure of your website and its content to offer a better user experience and achieve your goals of attracting and converting users.
{{cta('bb2971b9-bf36-4c36-8edc-75223dba5208')}}
3. Search Console
In addition to Analytics, Google Search Console is another essential tool. It allows you to check the indexing status of pages, the meta tags used and possible errors to be resolved so that you can optimize them and improve their visibility. Integrated with the previous tool, it will also help you know which search terms (or keywords) are getting traffic.
Broadly speaking, this Google tool is essential when working on On Page SEO, that is, when working individually on each page of your website (not counting the content you need to create) so that it ranks better in the search engine.
4. PageSpeed Insights
Also with the aim of improving one of the factors that affect your positioning, the loading speed, we can count on PageSpeed Insights, which suggests making changes to optimize it on desktop and mobile devices. And if you think about it, loading time can be decisive. Users do not want to wait to view a page. Immediacy is a decisive factor for the purchase and will prevent you from having high bounce rates that harm your positioning.
5. SEMRush.
On the other hand, if you want to study more thoroughly and easily which keywords you are positioned for, search for new relevant terms, know who your direct competition is for these terms and find new opportunities to improve your organic positioning, visibility and authority in your sector, SEMRush is the online tool that can help you.
However, while there is a free trial month, this service does come at a cost. It all depends on how you want to invest your resources, but this tool can help you improve your search engine rankings, including recommendations for your content. For the same purpose, other tools you could consider are Sistrix or Ahrefs.
6. Google Ads
If you want to get into the world of online advertising, you need Google Ads, a tool that allows you to create ads in which you can determine the cost you want to pay for each click. There are several types of ads you can create and the integration with Google Analytics will give you information about the possible conversions that come from this channel. With this analysis, the idea is to maximize the return on your investment in Ads.
7. HubSpot
There are a number of reasons why HubSpot is one of the best tools you could use. This inbound marketing and sales software has a free version that allows you to have one of the most important features, the CRM , with which you can start to improve the management you have with your contacts and create segmented lists with which you can send emails.HubSpot, an all-in-one marketing tool with features for SMEs
Other versions of HubSpot give you access to its CMS, email marketing tool (more advanced) and automation. It is possible to schedule posts even to your social networks and control your ads. In addition, it offers the possibility of joining several pieces (forms, CTAs, landing pages , posts, etc.) in different campaigns and analyze their performance through the reporting panels. Not to mention that HubSpot is also a sales tool.
8. MailChimp
As we said, CRM, your contact list and the ability to run email marketing campaigns are essential for your business. However, if you are not interested in having the facilities of HubSpot, you need an alternative. MailChimp is a tool that can help your SME convert customers thanks to its email creator, basic CRM, landing pages and forms.
9. HootSuite
HootSuite is a tool that manages social media . It is responsible for managing all the social channels you have, as well as monitoring the opinion of your followers by responding immediately. If you manage updates for your company's social networks , you will surely have heard of this tool, since it is considered one of the best in social media management .
It can monitor many networks such as Twitter , Facebook , LinkedIn profiles and pages , Instagram , WordPress blogs, Vimeo, Tumblr, Evernote, Flickr, Slideshare and Storify. It even allows you to add more to the same network (and even post to multiple channels at the same time) especially if you use Twitter channels or Facebook pages.
10. Google URL Shortener.
Google URL Shortener (or Bit.ly) are essential URL shorteners for your social networks if you don't use HubSpot. In addition to improving the appearance of your links, you can track clicks and even see statistics in the case of the Google shortener.
11. Canva
This tool can help you design content for your social media and emails . It contains everything you need to create an amazing design for your presentations and online publications, thanks to its images, filters, icons, free shapes (like vectors), and hundreds of fonts.
You can use it to create visual content, from pre-made images or templates to marketing materials , documents, presentations , invitations, email designs, and ads . Even ebook and summary templates have recently been included . Canva is the perfect alternative to other paid design tools, especially for those SMEs that need to make the most of limited resources.